It's a sad fact that every day on average 1,600 people die, 240 businesses move premises and 18,000 people move house.
All of these changes cause consumer and business data to rapidly decay. The integrity of the consumer and business data used within customer communications and marketing campaigns has a direct impact on the response rates, campaign costs and a consumer’s perception of the organisation.
Data cleansing enables organisations to address these issues by:
Reducing costs associated with contacting individuals who cannot or will not respond.
Improving the effectiveness of communications to consumers
Improving response rates and return on marketing investment
Reducing the risk of causing consumer annoyance and damaging brand reputation
Ensuring that data and marketing communications are compliant with the numerous data regulatory requirements
We are PZ3077039 registered Data Controllers under the Data Protection Act 1998
For further information on the benefits of data cleansing or to request a free data analysis, please click on contact link above or to see a sample analysis click here
Plus: -
Data reformatting
PAF address verification
Matching & deduplication
Gone Away suppression
Supply of new addresses
for moved individuals
Deceased suppression
Casing & Salutation
* PAF
* De-dupe
* Movers
* NCOA
* Deceased
* MPS
* Baby MPS
* TPS
* FPS
MELDRUM
DIRECT MAIL LIMITED
